Panel 1: Case Studies on SouthEast Asian Anime Distribution
Before we start, let me give you the state of anime distribution in SouthEast Asia before Muse and Ani-One came along, either you watch it on TV which everybody knows, is not the way to do so unless you have cable or you have to stream it on one of those Kiss sites (KissAnime, KissAsian, etc.) and risk yourself of getting your computer mined for bitcoin. That was it.
Timeline: Aug. 15 – KissAnime and KissManga is gone for good due to stricter enactment Japanese copyright laws which will happen on January 2021. KissAnime says otherwise.
Weebs still resort to “clone sites” aka mirror KissAnime sites and Jay aims to show that the YouTube model can drive people into go the legal route. Case in point: Muse Asia and Ani-One.
He also brings up the pros and cons of dealing with different methods of streaming anime vs the YouTube model Jay proposes. One of the challenges presented is the limitations each platform present. While AniPlus is for free because they stream on their own platform, it’s available only in one region (Singapore) while other platforms are falling under the limited titles/subscription requirements.
Speaking of demographics, 70.7% of the respondents are from the Philippines (of course) and 76.4% of those respondents are males, with females having 18% of that pie.
According to surveys as well, the people who watch legally on YouTube rank higher than those who still watch on illegal sites and one thing supports this: 3 out of 4 people who can access legal anime on YouTube (via Muse Asia) get their fix there.
Even though with the promising turn out, there are still people who would rather watch stuff illegally (67.5% to be exact) and you’ll know the reason why later on.
When it comes to the reception of putting anime on YouTube, some say that this is a “better way” to watch anime and they feel safe from viruses as they don’t have to download from torrents while there are some concerns as well such as the lack of content on said YouTube channels, Susan Wojcicki being Susan Wojcicki, and the ad revenue that they get might not be that profitable compared to just selling merchandise.
One of the problems presented are subtitles because YouTube killed community captions so the uploaders need to provide subs and in some cases, it can lead to Engrish (see Tsuburaya’s GRIDMAN subs).
Out of all the people who answered the survey, 58.12% or more than half of the population praised this move, meanwhile only half of the population were satisfied with the current method the companies deal with uploading anime on YouTube (at least for SEA).
At the end of the day, 99.5% do support this move which prove Jay’s point that YouTube is the way to go.
He also presents other ways these animation studios can earn money by the way of superchats, like the ones Korone Inugami and other vtubers get.
In short, uploading anime on YouTube works, the companies just need a viable way to make money out of it so that they can take advantage of the platform.